BMW of West Springfield

We developed a premium digital experience for BMW West Springfield that mirrors the sophistication of their luxury vehicles. The website features immersive 360° vehicle galleries, seamless test drive scheduling integrated with dealership calendars, and real-time inventory management synced with BMW’s national database. Designed for performance, we implemented advanced caching to handle traffic spikes during new model launches while maintaining sub-2-second load times. The intuitive interface includes personalized vehicle recommendations and mobile-optimized financing calculators, contributing to a 35% increase in lead generation post-launch.