E-Commerce Expert

The E-Commerce course focuses on helping learners build profitable online businesses through platforms like Etsy and eBay while mastering product research techniques. Students will learn how to identify winning products, set up seller accounts, optimize listings, and manage orders effectively. The course also explores shipping strategies, customer service, and scaling e-commerce stores. With hands-on training, practical tools, and real-world examples, learners will gain the knowledge and confidence to launch or manage successful e-commerce stores and start earning through global online marketplaces.

Detailed Course Outline

Module 1: Introduction to E-Commerce

  • What is e-commerce & why it’s growing

  • Overview of global platforms (Amazon, Etsy, eBay, Shopify)

  • Business models: dropshipping, wholesale, private label

Module 2: Etsy Selling Basics

  • Setting up an Etsy shop

  • Crafting product listings (titles, descriptions, tags)

  • Designing product images & mockups

  • Etsy SEO strategies

Module 3: eBay Selling Basics

  • Creating a seller account

  • Understanding auction vs fixed-price listings

  • eBay search optimization (Cassini algorithm)

  • Shipping & returns management

Module 4: Product Hunting Fundamentals

  • Why product research is key

  • Tools for product hunting (Jungle Scout, Helium 10, Terapeak, Marmalead)

  • Identifying trends & evergreen products

  • Analyzing competition & profitability

Module 5: Sourcing & Logistics

  • Finding suppliers (Alibaba, local suppliers)

  • Evaluating supplier reliability

  • Packaging & shipping strategies

  • Handling customs & delivery times

Module 6: Listing Optimization & Marketing

  • Writing persuasive product descriptions

  • Using keywords effectively

  • Product photography & editing basics

  • Cross-selling & upselling

Module 7: Customer Service & Reputation Management

  • Building trust with buyers

  • Handling disputes & refunds

  • Encouraging positive reviews

  • Maintaining account health

Module 8: Advertising & Promotions

  • Etsy ads & eBay promoted listings

  • Using discounts & coupons to boost sales

  • Driving external traffic from social media

Module 9: Scaling Your E-Commerce Store

  • Expanding product lines

  • Automating processes & outsourcing tasks

  • Selling on multiple marketplaces

  • Building your own brand/store

Module 10: Capstone Project

  • Finding a winning product & creating a complete listing

  • Designing a launch plan with a marketing strategy

  • Final presentation of store setup & product research results

After completing this course, learners will be able to launch and manage profitable stores on Etsy and eBay, identify winning products, and apply strategies to grow sustainable e-commerce businesses.