Digital Marketing

The Digital Marketing course is designed to teach students how to build, manage, and optimize online marketing campaigns that drive real business results. Covering SEO, social media, email, paid advertising, and content marketing, this course provides both strategic knowledge and practical skills. Learners will explore how to identify target audiences, create effective campaigns, and analyze performance using modern tools. With case studies and hands-on projects, students will be prepared to market products and services successfully, whether for freelancing, startups, or established businesses.

Detailed Course Outline

Module 1: Introduction to Digital Marketing

  • What is Digital Marketing?

  • Traditional vs Digital Marketing

  • Digital marketing channels overview

  • Setting goals & KPIs

Module 2: Search Engine Optimization (SEO)

  • On-page SEO (keywords, content, meta tags)

  • Off-page SEO (link building, outreach)

  • Technical SEO (site speed, mobile optimization)

  • Local SEO strategies

Module 3: Social Media Marketing (SMM)

  • Creating a social media strategy

  • Facebook, Instagram, TikTok, and LinkedIn marketing

  • Paid vs organic social growth

  • Content calendars & engagement tactics

Module 4: Content Marketing

  • Importance of content in digital marketing

  • Blog writing & article marketing

  • Video marketing basics

  • Copywriting for ads & social posts

Module 5: Pay-Per-Click (PPC) Advertising

  • Introduction to Google Ads & Facebook Ads

  • Keyword research & ad targeting

  • Budgeting & bid strategies

  • Tracking conversions & ROI

Module 6: Email Marketing

  • Building and segmenting an email list

  • Crafting high-converting email campaigns

  • Automation tools (Mailchimp, HubSpot)

  • Measuring open rates & click-through rates

Module 7: Analytics & Tracking

  • Introduction to Google Analytics

  • Setting up goals & funnels

  • Tracking KPIs for campaigns

  • Using data for optimization

Module 8: Influencer & Affiliate Marketing

  • Working with influencers

  • Affiliate marketing strategies

  • Commission models & tracking tools

Module 9: Digital Marketing Tools

  • SEMrush, Ahrefs, and Ubersuggest for SEO

  • Canva & design tools for creatives

  • Scheduling tools (Buffer, Hootsuite)

Module 10: Capstone Project

  • Developing a complete digital marketing strategy

  • Running a live campaign (SEO + Ads + Social)

  • Performance analysis & presentation

By the end of this course, learners will be able to plan, execute, and analyze digital marketing campaigns, making them job-ready or capable of freelancing as digital marketing experts.