SEO

The SEO course is designed to teach learners how to optimize websites for higher visibility on search engines like Google. Students will learn proven strategies for on-page, off-page, and technical SEO, along with keyword research and competitor analysis. The course also covers local SEO, link-building methods, and the use of professional SEO tools. Through hands-on practice, learners will apply techniques to rank websites, increase organic traffic, and measure performance. By the end, students will be prepared to manage SEO campaigns for clients or businesses.

Detailed Course Outline

Module 1: Introduction to SEO

  • What is SEO & why it matters

  • How search engines work

  • SEO types: On-page, Off-page, Technical

  • Understanding SERPs

Module 2: Keyword Research

  • Importance of keywords

  • Using tools (Ubersuggest, Ahrefs, SEMrush, Google Keyword Planner)

  • Search intent & long-tail keywords

  • Competitor keyword analysis

Module 3: On-Page SEO

  • Title tags & meta descriptions

  • Headings & content optimization

  • Image optimization & alt text

  • Internal linking strategies

  • URL structure & schema markup

Module 4: Content Optimization

  • Writing SEO-friendly content

  • Keyword placement & density

  • Blogging for SEO

  • Content silos & topic clusters

Module 5: Off-Page SEO

  • Link building strategies

  • Guest posting & outreach

  • Social signals & brand mentions

  • Building authority with backlinks

Module 6: Technical SEO

  • Website speed optimization

  • Mobile-friendliness & responsive design

  • XML sitemaps & robots.txt

  • Canonical tags & duplicate content

  • Core Web Vitals

Module 7: Local SEO

  • Google Business Profile setup

  • Local citations & NAP consistency

  • Reviews & reputation management

  • Ranking in local searches & maps

Module 8: SEO Tools & Analytics

  • Google Search Console

  • Google Analytics basics

  • Ahrefs & SEMrush overview

  • Tracking rankings & performance

Module 9: Advanced SEO Strategies

  • Voice search optimization

  • Video SEO (YouTube ranking)

  • E-commerce SEO basics

  • International SEO

Module 10: Capstone Project

  • Performing a complete SEO audit

  • Optimizing a real website for rankings

  • Reporting results & portfolio showcase

After completing this course, learners will have the ability to plan and execute SEO strategies that increase website traffic and rankings, making them job-ready or freelance SEO specialists.