Social Media Marketing

The Social Media Marketing course is tailored for learners who want to master the art of promoting brands, products, and services on social platforms. This course covers strategy building, content creation, audience engagement, and paid advertising across platforms like Facebook, Instagram, TikTok, LinkedIn, and Twitter. Students will learn how to design campaigns, track performance with analytics, and grow online communities. With practical projects and real-world case studies, learners will gain the skills needed to manage accounts, run campaigns, and help businesses achieve measurable results.

Detailed Course Outline

Module 1: Introduction to Social Media Marketing

  • Importance of SMM in today’s world

  • Overview of social platforms & their audiences

  • Organic vs paid marketing

  • Setting goals & KPIs

Module 2: Building a Social Media Strategy

  • Identifying target audience & personas

  • Choosing the right platforms for business

  • Competitor analysis & benchmarking

  • Content planning & calendar creation

Module 3: Content Creation for Social Media

  • Crafting engaging posts (text, image, video)

  • Canva & design tools for creatives

  • Storytelling techniques for brands

  • Hashtag strategies

Module 4: Facebook Marketing

  • Setting up business pages

  • Facebook Ads Manager basics

  • Ad formats & targeting options

  • Engagement & community management

Module 5: Instagram Marketing

  • Optimizing profiles & stories

  • Reels & IGTV for engagement

  • Influencer collaborations

  • Instagram advertising

Module 6: TikTok & Emerging Platforms

  • Creating viral short-form videos

  • TikTok Ads Manager basics

  • Leveraging trends & challenges

  • Exploring Snapchat & Pinterest

Module 7: LinkedIn & Twitter Marketing

  • LinkedIn for B2B marketing

  • Optimizing company pages & content

  • Twitter campaigns & trending hashtags

  • Thought leadership strategies

Module 8: Paid Social Media Advertising

  • Budgeting for ad campaigns

  • A/B testing creatives & audiences

  • Conversion tracking & pixel setup

  • Measuring ROI on ads

Module 9: Analytics & Performance Tracking

  • Using insights on each platform

  • Google Analytics integration

  • Reporting campaign results

  • Continuous optimization

Module 10: Capstone Project

  • Designing a complete SMM campaign for a brand

  • Running ads with real budgets (optional demo)

  • Reporting & presenting strategy

By completing this course, learners will be equipped to plan, manage, and optimize social media campaigns, making them ready to work as SMM specialists or freelance social media managers.